Award winning industrial design
Engineered for reality
GDD is an award-winning design studio that understands modern manufacturing from the inside. We help the biggest brands create products that win globally, without losing viability locally
OUR DESIGN METHODOLOGY
We turn design briefs into products that compete globally, get manufactured without compromise, and build brand loyalty that lasts.
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Our services
Why the best brands trust GDD
“Every design brief carries the same fear, will it actually get made, at the right cost, to the standard we imagined?”
Most studios stop at the drawing board. GDD doesn’t. We are an industrial design and product development studio that has spent ten years taking products from brief to shelf, through every manufacturing constraint, every cost pressure, every market reality that India throws at them. Our clients come to us for design. They stay because what we design actually gets made and help win global awards.
Understanding the Heart of the Consumer
Strong design starts with the right insights. We begin by understanding the brief, the business intent, and the user context, then select the most relevant tools for the task. Research depth is adapted to the project’s timeline and complexity, ensuring speed without sacrificing direction. Grounded in durable product design principles, this insight-led approach allows us to move with clarity and purpose.
Design Methods for the Indian Context
At GDD, we design for Indian conditions by understanding its diversity, pace, and decision-making realities. Design responds to context, not a fixed process. Our approach evolves with each project, calibrating research, timelines, and methods to focus effort where it creates the most value. This flexibility enables us to deliver products that are relevant, viable, and scalable; rooted in India, yet ready for global markets.
Design, Aesthetics, and Beyond
Good design is built on judgment, not taste alone. Grounded in classical design thinking and shaped by evolving tools, we draw from global benchmarks, market realities, and cultural context. Design decisions are tested against function, feasibility, and longevity. This ongoing dialogue between mind, hand, and material builds conviction, allowing our work to stand apart.
Colour and Finishes That Differentiate
At GDD, we see CMF as a deliberate design decision, not decoration. Our approach accounts for wear, ageing, and everyday interaction by integrating material selection early in the product design phase. This ensures products not only stand out visually, but feel right in use and remain relevant over time.
Design That Guides Manufacturing
At GDD, design is problem-solving with intent. We specialise in bridging concept and manufacturing, turning constraints into opportunities through informed creativity. Guided by deep manufacturing understanding and iterative collaboration between design and engineering, we refine products until they feel inevitable: resolved, efficient, and aligned with the processes that bring them to life.
We've designed for brands that demand both excellence and pragmatism. Companies that know what world-class looks like , and know what manufacturing requires.
Have worked with Mr. Chauhan on a complex project for Fabindia which led to the patenting of a furniture system. He has worked closely with the team & managed tight deadlines while bringing innovation following the design & technical aspects on the project through strong design and engineering collaboration.
Giandaniele Asquini
Sharad is one of the most passionate designers around. He works hard and fast while maintaining the quality of anything that goes with his name. His work with Samsung was classy and thorough. I wish him all success.
Ankur Sardana
Sharad is good at understanding & designing a product for emotional and functional needs. And good at choosing metaphors, articulating them in sketches, taking those to final form/products, and this part helped us to build good design stories from a sketch to a product ready for manufacturing.
Manish Chowdhary
It was a fantastic journey working with Sharad on developing a product. It is effortless with Sharad. You need to express it in words, and he will surprise you with the product. I highly recommend GDD as a product design partner.
Abhishek Jain
We were impressed by how quickly Sharad and the team understood our brief and responded to our feedback promptly and accurately. Indeed the work he has done for us is of the highest quality, produced in a manner that felt like team collaboration. I would highly recommend GDD for the quality of service, attention to detail, and outstandingly prompt delivery.
Saurabh Deb
Design Award panels don't grade on a curve. Winning them while staying grounded in local manufacturing is the only proof of world-class that matters.
The GDD Story
Redefining Indian Design, One Product at a Time
Founded in 2015 by Sharad Chauhan and Saibal Datta. Thirty years of combined experience across industrial design and user experience. Backgrounds built at leading global brands. A studio that has stayed founder-led by choice — because the people who built GDD are still the people doing the work.
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