Does this technique look familiar to you? You have seen this before many times. In music videos, TV commercials, news channels. Words swooping into the screen with contemporary graphics while a narration runs in the background. The technique is called kinetic typography (fancy way of saying “moving text”) ..
In this visual era, information needs to be presented in a way that attracts and holds our ever diminishing attention. Animation gives the creator full control and endless possibilities to dictate how the audience views the presented information. With kinetic typography text is presented through animation in a manner intended to convey or evoke a particular idea or emotion, generally accompanied by spoken word or music.
In 1899 french filmmaker George Melies- introduced Kinetic typography in the form of extensive use of the “stop-motion” effect. This enabled him to tell stories thought to be impossible for the nascent medium. Since then we have noticed kinetic typography make its presence felt in film sequences, advertising and web design. Some examples of memorable film titles where motion text has been used are Hitchcock’s ‘North by Northwest’, ‘Psycho’ , many of Walt Disney’s works and Se7en.Originally Published At