Become so good that they can’t ignore you

Become so good that they can't...

An Interview with Sharad Chauhan, Co-Founder and Principal Designer at GDD (Gaia Digital Design).

Sharad’s passion is product design. This young co-founder and principal designer of GDD (Gaia Digital Design) believes in constant skill building and simplifying the design process to incorporate global aesthetics into local products. Gaia Digital Design, based in Noida, India was started in 2015 by him and his partner Saibal Datta. Since then they are regularly interrogating the themes and fixations that drive contemporary society by creating good looking, effective products (both digital and physical) that can constantly reduce effort and fully use the potential of next generation technologies. For the past two years this studio has worked for clients such as Adobe, Tata and Flipkart and worked on products to help outsiders recognize and support the benefits of good design in their world. Their latest offering is industrial design and we spoke to Sharad a little about how he decided to take the path of having his own design studio from being a corporate design veteran.

1. How do you define your role at GDD?

My role at GDD is that of a principal designer, I help my team realize the needs of our clients and help the designers deep dive into the design process. To define my role better I look into Product Design (Physical and Digital), Design Aesthetics, Brand Language, Strategy, methodology and mentoring.

2. What did you do before you decided to establish this studio?

I started working as an industrial designer at Whirlpool, Global Consumer Design in 2008. Post that I worked for Samsung at their design centre in Noida, looking into advance design and closely working with their Korean HQ.

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