During the 90s, the small towns in India had very limited access to global brands. I still fondly remember my T-series walkman and my friend’s Sony “walkman”. The difference in design and craftsmanship was quite visible. It was difficult for me to understand this disparity and it made me wonder on why our products were not at par with the international standards. My curiosity and creative bent for art and design was the thread that connected me to Industrial or product design. I have been a part of this industry for over a decade and it’s evident that design acts as a catalyst for the manufacturing sector.
Today the desire for good products is being fuelled by manufacturers based in China. The constant supply of white label products to India helps local companies label and sell them across the domestic market. The problem arises when the same design goes to a number of manufacturers and products end up looking similar. These products do not cater to any unique Indian insight or user need.
India is a huge market with global exposure, where consumers demand well-designed appealing products. The consumers still tend to choose similar-looking goods with no identity or uniqueness of their own. Brands need good quality and individuality to be able to stand out. Businesses need to understand that their products should reflect a personality that can connect with people. The aim should be to create products that become one with the people, so much so that they are able to identify with them irrespective of the brand name. A good example of this is set by the automotive industry where the brand language is in direct connection with the form of the product.Originally Published At