MagicPin is a hyperlocal discovery platform for people to find great places for the best shopping and service experiences. Its social aspects allow customers to connect directly with retail merchants, stores & other customers and earn cash back. We worked closely with the founders during the inception of the product and did product thinking, branding and the overall user experience. The final deliverable comprised of designing both a web and a mobile application for MagicPin.
Bridging the gap between utility and entertainment and create a brand personality that is functional, fast and friendly. It encourages social behaviour while creating a personal and a full on engaging experience.