Obino, a healthcare startup, was founded in 2013. It’s a fitness application that assists users to achieve their health and weight goals. The app features a dedicated health coach, custom-made diet plans and a personal diary that keeps a track of daily needs.
The design goal of the platform was to improve the key tasks, for example, activity logging and communicating with health coaches. Obino’s branding had to showcase its values well, keeping in mind the guidelines of the product. Obino now has a positive new impression on its users. As a result of our design interventions, like fresh rebranding to a streamlined user flow, the application is now intuitive and easy to understand. With almost a million users for its product, Obino rated as one of the top 7 health apps in the health and fitness market.