We create strategies and build identity design for established to upcoming brands
We conduct a brand workshop to identify target audience and create customer segmentation. Understanding the brand vision & values, we craft a brand persona for better positioning and for defining visual appeal.
We ideate on a brand story and conceptualise the form factor of the identity in black & white concepts and showcase it multple usages.
Based on the selection of one B/W concepts, we create multiple color variants and prototypes / mockups to show possible usages in different environments.
Once we have a final version of the brand identity, we scale it for multiple scenario and create a Brand Guideline for better adaption and implementation.