Kitchen Home Appliances
Masterchef mixer-grinder collaborates with our various practices: product research and breakdown, intuitive design, CAD, manufacturing assistance, interface design, and most importantly, bringing the client's vision to reality. The classic 'L' shaped mixer-grinder became obsolete with overly-designed mixer-grinders flooding the market. Hence the main task was to visualize this classic design into something more modern, keeping the 'form follows function' principle at the core of the design process.
The interchangeable design of the surface allowed the user to use it as a chopping board and a weighing scale, as per their needs. The intelligent usage of the space in a classic 'L' shaped mixer grinder delivers a powerful performance without too much effort.