Client
Tata Digital
Platform
Mobile App & Responsive Web
Industry
Travel
Introducing TataNeu's Flight Booking section, offering a user-friendly interface for booking flights across a range of renowned airlines. The TataNeu app not only simplifies the flight booking process but also integrates the exclusive loyalty program, NeuPass. Users can earn NeuCoins with every flight booking, unlocking a world of benefits and rewards. Multi-brand flights are available, including Vistara, Air India Express, and Air India, each integrated with their own loyalty tiers to enhance the native experience of the app. Experience convenience, choice, and rewards with TataNeu's Flight Booking feature.
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Addressing the challenges in creating a native experience for flight booking within the TataNeu app is paramount, aiming for a seamless integration that enhances the overall user experience. In addition, the integration of the NeuPass program into the flight booking process poses a crucial task, requiring transparent and intuitive communication of possible NeuCoin earnings during the booking or search flow. Furthermore, managing the loyalty tiers of multi-brand airlines within the booking flow is essential, necessitating the seamless incorporation of value additions from airlines such as Vistara, Air India Express, and Air India. This comprehensive approach seeks to elevate the convenience and user-friendly nature of the flight booking experience for TataNeu users.
In response to the identified challenges, we have implemented a design solution for the TataNeu app that focuses on integrating the NeuCoins and NeuPass program at multiple touchpoints of the flight booking flow. This approach aims to highlight the value of NeuCoins and personalize the experience based on users' loyalty tier and associated benefits. Additionally, we have simplified the native booking experience by streamlining complex steps from the search flow to add-on selection, resulting in a faster and more user-friendly process. With these measures, our goal is to enhance user engagement, satisfaction, and overall convenience within the app.
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