Faber approached GDD in 2019 with the simple idea of designing a new reverse osmosis purifier with minimum tooling investment. This simple idea drove us to think of varied ways to build on the company's mantra of creating a winner with minimum effective investment. We started by using the existing chassis without changing any internal components, significantly reducing investment and development time. Our studio and designers embraced the project's constraints, ensuring that the strong narrative of the product was in line with the project's design ideologies.