Client

Tata Digital

Platform

Mobile App & Responsive Web

Industry

Hospitality

Experience ultimate hotel booking with TataNeu App

Experience the world of hospitality like never before with TataNeu's Hotel Booking feature, a transformative component of the comprehensive TataNeu Travel category. Whether planning a luxurious stay at the Taj Group, a modern retreat at Vivanta, or a value-driven stopover at Ginger, TataNeu crafts a seamless booking experience, ensuring travelers’ needs are catered to with perfect precision. Discover the convenience of having multiple renowned hotel brands under the hospitable umbrella of Indian Hotels Company Limited (IHCL) all integrated within your TataNeu app. What sets the TataNeu Hotel Booking experience apart is not just the ease of navigation and curated choices but also the integration with NeuPass — Tata’s exclusive loyalty program.

Hotel Booking on TataNeu App
Hotel Booking on TataNeu App

In 2021, the global online travel booking market was valued at $517.8 billion, a clear indicator of the rapidly growing preference for digital platforms in planning and booking travel.

Problem statement

In an effort to address the challenges faced by modern travelers, Tata Digital has set forth on a mission with the TataNeu platform to redefine the hotel booking experience. The key challenge lies in offering a cohesive, brand-consistent experience across multiple hotel tiers including luxury names like the Taj Group, modern retreats such as Vivanta, and value-oriented Ginger hotels, all under Indian Hotels Company Limited (IHCL). Furthermore, seamlessly integrating NeuPass, Tata’s loyalty program, to allow travelers to earn and redeem NeuCoins presents another layer of complexity, especially when synchronizing it with the existing loyalty structures of IHCL's various hotel brands. TataNeu aspires to create a digital convergence that not only simplifies the booking process but also immerses customers in a rewarding journey, merging transactional ease with the gratification of a meticulously designed loyalty system, thus cultivating an endearing user-centric hotel booking ecosystem.

Hotel Booking on TataNeu App
No items found.
No items found.

40% of travelers express frustration with the complexity and time-consuming nature of searching across multiple hotel-booking websites to find the best deals, highlighting a significant gap in the market for a streamlined, user-friendly booking experience.

Color palette

Icons & illustrations

Hotel Booking on TataNeu App
Hotel Booking on TataNeu App

Design solution

We played a key role in developing the TataNeu Hotel platform, which is designed to revolutionize the hotel booking experience. Our key goal was to provide a unified brand experience across IHCL's diverse hotel offerings, including luxury hotels like Taj and budget options like Ginger, while maintaining a cohesive TataNeu identity. We incorporated the NeuPass loyalty program seamlessly, making it easy for users to earn and redeem NeuCoins and understand the advantages of different loyalty tiers. By using AI and responsive design for both web and mobile platforms, we ensured a smooth, cross-platform user experience that not only simplifies booking but enhances it with a powerful, integrated loyalty system. This comprehensive approach has positioned TataNeu as a pioneering solution in digital travel, enriching every journey with meaningful rewards and experiences.

if designred dot

Related projects for you

View All Projects

We would love to collaborate on your next project

Connect with us to discuss your ideas for the next big product.